Indicators
43% of US Online Shoppers Searched for Online Coupons in 2016 | Criteo
Searching for online coupons (43%) and comparing prices via mobiles (41%) are the most shoppers’ activities in the United States in 2016. 39% of respondents cited that they’ve made a purchase due to a discount and another 39% have used a retailer’s app during the past 6 months before the survey.
Indicators
86% of Amazon Shoppers Think That Shipping Charges Would Affect Their Purchasing Decision, 2016 | Feedvisor
Faster shipping is one of the main reasons makes Amazon shoppers become prime members. That’s why 60% of Amazon prime members reported that slower shipping affects badly on purchasing decisions and deters them from making a purchase. 41% of non-prime members also indicated that shipping speed is an important factor in their purchasing decisions. On …
Indicators
Traditional Retail Shopping Disffect on Amazon Sales, 2017 | CPC Strategy
Amazon shoppers don’t adhere to traditional retail shopping days. 66.6% of them said they didn’t make any purchases on Amazon during Black Friday and 13.6% use Amazon as a window shopping.
Indicators
Price & Shipping Are the Key Drivers of the Purchase Decision Among Amazon Customers, 2017 | CPC Strategy
Nearly half of Amazon customers are open to trying new brands or products. And when it comes to the purchase decision, price plays the key role as 23.13% of Amazon shoppers voted for the price. Convenience of shipping ranks the second with a rate of 19.83% and then the quality of reviews (12.46%).
Indicators
Chinese Shoppers Are More Likely to Leave Comments or Reviews After a Purchase, 2016 | iab
Chinese shoppers exceed Americans in interacting online as 90% of online shoppers in China have left a comment or review online after making a purchase, compared to 69% in the US. Most of these reviews for both of shoppers are written on an online shopping site/app that carries many products and brands.
Indicators
Amazon Shoppers Are Sometimes or Frequently Compare Amazon Prices Elsewhere, 2017 | CPC Strategy
23.5% of Amazon shoppers always check other websites to compare prices before making any purchase. Another 30% reported they sometimes consult other websites before checking out on Amazon, and only 10.2% who are frequently comparing Amazon prices elsewhere.
Indicators
59% of The China Monthly Purchases Are Made Online, Q4 2016 | iab
The majority share of monthly purchases in China is now made online which estimated with 59% of total monthly purchases comparing to a rate of 42% in the US. In terms of the most preferred devices used in purchasing, laptops & desktops top the other devices in both US and China.
Researches
Internet Trends 2017- Code Conference | Kleiner Perkins
Internet users are increasing in an incredibly way year over the year. Global internet users reached 3.4 billion in 2017 with a flat growth +10%. But also smartphone sales and Internet penetration growth are slowing. The information below represents the most recent data on major internet trends: Internet advertising in the USA is increasing year-over-year. …