Internet Trends 2017- Code Conference | Kleiner Perkins
Consumer Behavior|Middle East
Internet users are increasing in an incredibly way year over the year. Global internet users reached 3.4 billion in 2017 with a flat growth +10%. But also smartphone sales and Internet penetration growth are slowing. The information below represents the most recent data on major internet trends:
Internet advertising in the USA is increasing year-over-year. It reached totaled $73 billion in 2016 after $60 billion in 2015.
Google and Facebook control 82% of online ad growth.
56% of social advertisers use engagement metrics to measure success.
61% of respondents consider measuring ROI as their top challenge facing them.
The share of retail paid clicks on Google in the USA totaled 52% in 2016.
Qatar Airways achieved the highest leveraging of UGC on Instagram, followed by Red Bull then BMW.
60% of respondents said that the ease of access to online support channels is the best for organizations to improve in customer service.
eSports are exploding, with viewing time up 40% year over year, and an equal number of millennials strongly preferring eSports vs traditional sports.
53% of the total monthly eSports viewers aged 21-35.
60% of the most highly valued tech companies in the USA were founded by first or second-generation Americans while 50% of the top private startups were founded by first-gen immigrants.
Although smartphone prices remain too high in India, falling data costs are driving increasing Internet adoption.
A Graph Shows The Global Internet Users & Growth Rate.
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