Internet Trends 2017 | Kleiner Perkins | Digital Marketing Community

Digital Marketing Researches & Reports

Internet Trends 2017- Code Conference | Kleiner Perkins

Consumer Behavior | Middle East

Internet users are increasing in an incredibly way year over the year. Global internet users reached 3.4 billion in 2017 with a flat growth +10%.
But also smartphone sales and Internet penetration growth are slowing. The information below represents the most recent data on major internet trends:

  • Internet advertising in the USA is increasing year-over-year. It reached totaled $73 billion in 2016 after $60 billion in 2015.
  • Google and Facebook control 82% of online ad growth.
  • 56% of social advertisers use engagement metrics to measure success.
  • 61% of respondents consider measuring ROI as their top challenge facing them.
  • The share of retail paid clicks on Google in the USA totaled 52% in 2016.
  • Qatar Airways achieved the highest leveraging of UGC on Instagram, followed by Red Bull then BMW.
  • 60% of respondents said that the ease of access to online support channels is the best for organizations to improve in customer service.
  • eSports are exploding, with viewing time up 40% year over year, and an equal number of millennials strongly preferring eSports vs traditional sports.
  • 53% of the total monthly eSports viewers aged 21-35.
  • 60% of the most highly valued tech companies in the USA were founded by first or second-generation Americans while 50% of the top private startups were founded by first-gen immigrants.
  • Although smartphone prices remain too high in India, falling data costs are driving increasing Internet adoption.
The Global Internet Users & Growth Rate.

A Graph Shows The Global Internet Users & Growth Rate.

Kleiner Perkins

Kleiner Perkins is a Silicon Valley venture capital firm. They were early investors in many significant companies, including Amazon, AOL, Compaq, Electronic Arts, Google, Intuit, Macromedia, Netscape, Segway, and Sun Microsystems. For five decades, Kleiner Perkins has partnered with some of the most ingenious founders in technology and life sciences, helping them make history with their bold ideas. Through twenty venture funds and four growth funds, we’ve invested $10 billion in hundreds of companies including pioneers such as Amazon, Genentech, and Google. Kleiner Perkins continues to help founders and their bold ideas make history investing in companies like Desktop Metal, IronNet, Ring, Spotify, Slack, and Peloton.
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