A survey of 46 questions in total was hosted online in the UK shows that achieving engagement with consumers, increasing sales and brand awareness are the top three objectives for B2C email marketing campaigns. These objectives changing slightly for B2B marketers; as leading generation/acquisition is their top objective.
Only 22% of marketers aren’t using marketing automation, while about 78% of them use the marketing automation features with different rates of usage. At the end of the spectrum, only 4% of marketers are making high use of marketing automation features.