For half of the marketing influencers globally – who surveyed -, message personalization is their most effective email marketing tactic. Meaningful call-to-action ranked the next with a rate of 38%, narrowly edging out list data segmentation with 37%.
Mobile responsive design and automated campaigns lagged behind most effective email practices with rates 28% and 27% respectively.
In contrast, list data segmentation is considered as the most difficult email marketing tactic by 37% of marketing influencers, followed by meaningful call-to-action with a rate of 35%.
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