Why B2C Marketers Use Email Marketing? 2016 | DMA & dotmailer

Digital Marketing Statistics & Metrics

Most of B2C Marketers Use Email Marketing for Engagement, 2016 | DMA & dotmailer

Digital Marketing | Global

A survey of 46 questions in total was hosted online in the UK shows that achieving engagement with consumers, increasing sales and brand awareness are the top three objectives for B2C email marketing campaigns. These objectives changing slightly for B2B marketers; as leading generation/acquisition is their top objective.


dotmailer is a marketing automation platform with email at its core. Since 1999, they’ve been empowering global marketers with the tools and services that make it easy to get outstanding results. In July 2016 dotmailer launched their inaugural email marketing awards, which recognizes and celebrates the excellence of their customers and partners. dotmailer have offices in the UK, USA and Australia. So wherever you are and whatever time zone you might be in, there’ll always be someone to help.

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