Tag: Email Marketing

Nearly half of the organizations in the US are utilizing personalization across their website, display targeting, social and email marketing efforts. In terms of the most utilized online personalization tactics, 78% of the executives surveyed indicated that they currently use first name personalization tactic in email marketing. 59% are using personalized email content on real-time …

According to a study conducted by Return Path, more than 25% of email addresses in any company databases were classified as “inactive”, referring to email accounts that haven’t shown activity in 30 days or more. It’s vital to awakening these inactive or “sleepy” subscribers. The best way to do so is to run a reactivation …

The email industry landscape is constantly changing and shifting without warning. The email marketing channel also continues to dominate the performance of the digital marketing landscape. Read the latest email marketing insights and keep up with the latest updates in this dynamic field: 79% of the total marketing influencers surveyed reported that email marketing performance …

Email Marketing is one of the most effective techniques for digital marketers, so keeping up-to-date with the latest trends in the industry is super important. 57.9% of marketers planned to increase their email marketing budget in 2017. 53.6% rated the effectiveness of email marketing as good or excellent. Generating leads (23%), improving sales (19%) & …

Many marketers rate email marketing highly and they get many benefits from. The question here is which benefits are they trying to achieve as they seek to improve their email marketing?. Generating more leads is the highest-rated benefit of email marketing with a rate of 23%, followed by improving sales with 19%, improving conversion rates …

Everybody knows how important it is to make a good first impression. This principle holds true not only in face-to-face contacts but in email interactions as well. So, the automated welcome email is one of the most important tools in your email marketing toolbox. Get a head start on the future of email marketing and …

73% of marketers believe that email marketing is core to their business and 79% consider email content and design to be absolutely critical to email effectiveness. So, it’s very important to make sure that every aspect of your B2B email marketing strategy is optimized. Step 1: Authentication and Deliverability: Use authentication standards such as Sender Policy …

63% of white-collar respondents in the EMEA region – who surveyed – would prefer to be contacted by brands via email. They would prefer also that marketing emails were less about promotions and provided more information. In terms of the most annoying thing when receiving an email offer from marketers, getting emailed too often by the …