State of Email Marketing 2017 | Smart Insights, GetResponse & JBH

Digital Marketing Researches & Reports

Infographic: State of Email Marketing 2017 | Smart Insights, GetResponse & JBH

Email Marketing | Egypt

Email Marketing is one of the most effective techniques for digital marketers, so keeping up-to-date with the latest trends in the industry is super important.

  • 57.9% of marketers planned to increase their email marketing budget in 2017.
  • 53.6% rated the effectiveness of email marketing as good or excellent.
  • Generating leads (23%), improving sales (19%) & improving conversion rates (17%) are the top email benefits.
  • 50.4% don’t do any targeting when sending their campaigns.
  • 51% don’t proactively test their emails.
  • Only 15.2% of marketers can track how email influences other marketing channels.
  • Top challenges in the email marketing automation are budget 36.1%, data quality 35.3% & knowledge 35.2%.

Methodology:

Data were driven fromĀ a sample of 2,510 marketers, across 19 industries and from 126 countries.

Smart Insights

Founded in 2009, Smart Insights is a publisher and learning platform that helps members plan, manage and optimize their marketing using their downloadable planning templates, guides and interactive learning tools. Smart Insights' passion is to help individuals improve their careers by applying the latest digital marketing techniques so their businesses can get better results from their digital marketing.Smart insights also offers free membership giving members downloads of free sample templates and guides, get regular newsletter updates on best practices and the options to use our interactive capability graders and personalized learning plans.
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