Tag: Gen Z

44% of Gen Z smartphone users in the US indicated that discount offers remain the top reason to enhance the in-store shopping experience, while about 36% would like to use their smartphones in stores to get information about loyalty programs. Only 27% would like to see retailers use the smartphone to display inventory count for all …

For Gen Z who lives near to the internet, free delivery has the biggest influence on them to purchase online for 64%. Quick & easy checkout process, other consumers reviews, discounts and easy returns policy are the followed forced factors by a rate of 40%, 38%, 36% & 35% respectively.

Nowadays Millennials and Gen Z are not engaging brands on one single channel. There are multi-channel to meet consumers with the right message at the right time in the right place. In North America, Millennials and Gen Z are most active on Facebook (Millennials: 65.57% vs Gen Z: 43.80%). They are active also on Instagram, Snapchat, Twitter, …

Gen Zers are the first generation to have never spent a single day without the internet, cell phone or computer. It’s a fact that smartphones are central to Gen Zers’ online lives. A vast majority of Gen Zers owns smartphone device (96%), followed by pc/laptop, tablet, and smart TV with rates of 96%, 75%, 30% & 24% respectively. …

Millennials are the nation’s largest living generation in North America nowadays, but the newcomer’s Gen Z expected to take over 40% of consumers by 2020. To gain deeper insights into the similarities and differences between Gen Z and Millennials, how they engage with brands, their shopping habits, their brand loyalty and their attitudes towards loyalty programs, …

Over the last years, marketers have adapted to the boom of technology and the appearance of new various marketing channels, while considering how different generations of consumers are responding to these changes, from research to purchase and buying habits. Check out some of the factors that influence the purchasing decisions for Centennials: Gen Z, Millennials, …

Gen Z, born from 1995 to 2012, are the first generation to have never spent a single day without the internet, cell phone or computer. For marketers, Gen Z holds a great deal of potential. Check out everything you need to know about Gen Z in below and how brands can reach them. Recognize their online …

US smartphone users are motivated to shop in a retail store by several reasons: 53% of  Gen Z  motivated by free guest Wi-Fi than 41% of Millennials. Conversely, 30% of Gen Z versus 40% of Millennials motivated by retail apps which allow them to order products online and pick them up in the store. Only …