Pay-per-click advertising should be an important part of your digital strategy, regardless of how big or small your business is, what industry you work in, or what you sell. Today’s marketing landscape has so much competition. Thus, relying on SEO alone is no longer an option. But Why Pay Per Click (PPC) Advertising? PPC allows …
Pay-per-click (PPC) marketing is known also as search engine marketing (SEM). PPC marketing is an advertising model that enables marketers to place ads on an ad platform and pay the host of that platform every time their ad is clicked. Whether you’re new to the world of paid search, or you’ve heard a little about …
Running an online business is no joke, particularly when you have to compete with giants like Amazon, which have an endless marketing budget fuelling their advertising. The race to reach the first page of Google search results is robustly competitive. Trying to reach the first page, even with excellent SEO may take months or even …