Both women and men are buying and hope to get better deals depending on their – online – previous knowledge. Retailers also are effectively using the smartphone to provide in-store-only promotions to drive sales; as 90% of retail shoppers report using smartphones in stores. Read the below to recognize the shopping behavioral differences between women …
Today, mobile traffic exceeds desktop traffic for many of the internet’s top brands, like Google, Facebook & LinkedIn. Many clients struggle with online conversion due to they can’t see the mobile shopper’s complete purchases at the same rate as desktop shoppers do; there are many reasons for this. Below are 10 ways that will allow marketers …
More and more businesses are leveraging video-based advertisements on channels such as YouTube. Video-based content is easier to grasp and provides entertainment apart from product education. The 4 Research-Backed Tips to Help You Make the Most of Your Online Video Plan: Be mobile-minded: Viewers who watched an ad twice on mobile had a significant lift …
Posting at the best times will help you get more traffic, more engagement, and more followers. Here is compiling data from 16 studies to know the best times and days to reach the audience on Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google+: Post on Facebook on Sunday at 9 am and on Saturday at 3 …
Social media is one of the most effective communication and advertising channels. Marketers are doing their best to reach the right audience with highly targeted ads on social media, but it’s usually not that easy! Here is a full guide by Udacity to determine which platform is right for your message and your audience. This …
A new quarter comes with new forecasts and trends for the major channels of display: Paid search, social media, display, & organic search showing some declines and increases. Take a look for the following information produced by Merkle digital marketing report to get a better understanding and a deeper insight into the previous channels of …
With so many hot SEO trends and Google updates, it’s hard to figure out where to start from and what SEO and other digital marketing tools can help to chime in with those trends. This guide includes a list of recommendations and SEO trends listed, besides over 14 free SEO tools which you will need …
The modern marketer must create compelling content for people and search engines alike. Content marketing has become a crucial component of effective SEO and overall digital marketing strategy. So, the 2 Essential Components of Effective Content Marketing for Lead Generation Are: 1. Building a Brand With Unique, Quality Content: A company’s content is its brand …