Digital Marketing Researches & Reports

Digital Marketing Report, Q1 2017 | Merkle

Digital Marketing | Global

A new quarter comes with new forecasts and trends for the major channels of display: Paid search, social media, display, & organic search showing some declines and increases.

Take a look for the following information produced by Merkle digital marketing report to get a better understanding and a deeper insight into the previous channels of display:

Paid Search

  • Paid search spending growth in the US increased by only a rate of +1% to record 15% in Q1 2017.
  • Google search ad spending in the US also grew at the same rate (+1%) to reach 21% during the same period.
  • The Product Listing Ad (PLA) spending in the US achieved the fastest growth in Q1 2017 (32%), up from 30% growth in Q4 2016.

Organic Search & Social

  • Google organic search visits grew with less than 1% in Q1 2017, but it is still growing year over year despite the lowest growth rate.
  • Google in the US holds 93% of mobile organic search visits in Q1 2017 and 88% of all organic search visits.
  • Social media sites produced 3.3% of all site visits in Q1 2017, up slightly from Q4 2016, with 66% produced by mobile devices include both phones and tablets.

Display & Paid Search

  • Facebook Spends hit 71% in Q1 with the ongoing click and impression volume grows.
  • Desktop down to 55% of all Google display network spend.
  • In contrast, 80% of all YouTube video spend and 77% of all Facebook video spend went to phones and tablets.
  • Paid social spend decreased with a rate of 39% in Q1 2017, compared to 68% a year earlier.

Shopping Engines & Feeds

  • The eBay Commerce Network (ECN) accounted for 68% of all CSE spend in Q1 2017, nearly identical to its spend share in Q4 2016.
  • Revenue from Connexity ads declined to record 29% in Q1 2017, a slight improvement from a 30% decline in Q4 2016.
Digital Marketing Report, Q1 2017 Merkle

A Graph Shows Google Overall Paid Search Growth By Industry, 2019.


Merkle is a leading data-driven, technology-enabled, global performance digital media agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices.For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios.Merkle’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies.Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage.With 9,000+ employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network.

Merkle Scope of Services:

  • Customer Experience
  • CRM & Loyalty
  • Data
  • Performance Media
  • Analytics
  • Marketing Technology
  • Customer Strategy

Merkle Top Clients:

  • Tesco PLC
  • Aviva
  • NOW tv

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