How men & women use technology while shopping, 2017 | Euclid Analytics

Digital Marketing Researches & Reports

The Gender Gap: How Men & Women Use Technology While Shopping, June 2017 | Euclid Analytics

E-Commerce & Retail | USA

Both women and men are buying and hope to get better deals depending on their – online – previous knowledge. Retailers also are effectively using the smartphone to provide in-store-only promotions to drive sales; as 90% of retail shoppers report using smartphones in stores.

Read the below to recognize the shopping behavioral differences between women and men:

  • Women are more likely than men to call, email or text someone while shopping (57% of the women vs. 47% of the men).
  • Women are more likely than men to check email promotions (41% vs. 29%), take pictures of products (42% vs. 30%) and ask their friends & family about potential purchases (37% vs. 24%).
  • Men are more likely than women to use Google search while shopping in a store (41% vs. 37%).
  • 65% of the women & 55% of the men reported that they shopped in stores because they could try on clothes and get personalized recommendations.
  • Men are more likely than women to interact with sales associates for advice (73% vs. 65%).
  • 60% of women & 59% of men said that providing a convenient location could make shop from retail stores more frequently.
The Gender Gap: How Men & Women Use Technology While Shopping, June 2017 | Euclid Analytics

Graphs Show the Most Used Mobile Apps or Mobile Features While Shopping In-Store in the USA, 2017

Methodology:

Data were driven by 2 research studies. The first survey conducted in Sept. 2016, included responses from approximately 1,500 US consumers. 49% of them were men and 51% were women.

The second survey, conducted in Feb 2017, also included responses from approximately 1,500 US consumers. 43% of them were men and 57% were women.

Euclid Analytics

Euclid illuminates identity and behavior in the physical world. Mobile-first customer provides the opportunity to recognize every visitor who walks in the door, understand what drove that visit and retarget to influence a purchase. Marketers from the leading retail and restaurant brands rely on Euclid's data platform to better reach, inspire and serve their customers, increasing their lifetime value in the process. Euclid's growing offline network captures hundreds of millions of monthly visits from over one billion unique devices across tens of thousands of locations.
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