Yet another holiday-shopping season is upon, retailers will need to plan ahead for the upcoming 2018 holiday sales season to meet the high expectations of consumers who are demanding convenient, easy and seamless shopping experiences. As we look to holiday 2018, the grass would be greener and the retail industry outlook is positive. For instance, …
Mastercard surveyed more than 12,000 consumers in 11 markets including the UAE, US, Poland, China, Brazil, Indonesia, Hong Kong, France, Germany, Australia and the UK. The findings showed that the technology and shopping options that are changing retail economics are being embraced by omnishoppers who are more likely to adopt new technologies. Find out more …
Customer loyalty is simply an attitudinal and behavioral tendency to favor one brand over all others, whether due to satisfaction with the product or service, its convenience or performance, or familiarity and comfort. Loyalty isn’t won in a single transaction or with a loyalty card program. It’s a long-term process with customers by delivering on …
Digital media isn’t just about buying impressions, it’s actually about making lasting impressions on the people who matter. Consumers today demand – and expect – more personal and immediate brand experiences or they are quick to turn a blind eye. That’s why brands are increasing their loyalty marketing budgets and expanding their strategies beyond traditional …
There is an increase in monthly online customers – from 23% in 2013 to 29% in 2016. It seems that 2017 seeing game-changing developments not only in the sector but also with the industry players coming into the Middle Eastern retail market which is a ripe market full of opportunities. Take a deep look at …
All reviews are an essential opportunity to learn and improve. Celebrate the positives and embrace the negatives. If you listen to your customer’s voice, you will be rewarded with more loyal customers and gain the trust of new ones. Follow these tips which help you understand the best practices for handling negative feedback: Always have a plan: The …
Millennials are the nation’s largest living generation in North America nowadays, but the newcomer’s Gen Z expected to take over 40% of consumers by 2020. To gain deeper insights into the similarities and differences between Gen Z and Millennials, how they engage with brands, their shopping habits, their brand loyalty and their attitudes towards loyalty programs, …
The post-purchase consumer behavior is why brands – whether in the retail or travel/hospitality space – needs to continue the communication loop with consumers after purchasing and encourage consumers to provide feedback. Besides putting in place processes which make problems solving quick and painless for consumers to make them return back again and again to …