Digital Marketing Guides & Strategies

2018 Holiday Retail Outlook | Alliance Data

Marketing Seasons Strategy

Yet another holiday-shopping season is upon, retailers will need to plan ahead for the upcoming 2018 holiday sales season to meet the high expectations of consumers who are demanding convenient, easy and seamless shopping experiences. As we look to holiday 2018, the grass would be greener and the retail industry outlook is positive. For instance, NRF Forecasts Retail Sales is expected to raise between 3.8% and 4.4% and retail is expected to open 5,000 net new stores in 2018.

The “2018 Holiday Retail Outlook” whitepaper launched by Alliance Data’s card services business, Epsilon, Conversant, and LoyaltyOne; provides marketers with the latest holiday retail statistics and insight help them boost their sales.

2018 Holiday Retail Outlook and the Use of Social Media

A Graph shows the Use of Social Media During the Holiday Season by CUstomers & Retailers

Content of the “2018 Holiday Retail Outlook“:

  • The customer is the only channel that matters.
  • Stores drive experience; digital delivers convenience.
  • Maximize mobile’s micro-shopping moments.
  • Enable on-demand, in-the-moment customer service.
  • Make it easy to get the goods.
  • Build loyalty that rewards at holiday and beyond.
  • Inspire customers to find that perfect gift.
  • The new holiday calendar.

Number of Pages:

  • 24 Pages.


  • Free.

Alliance Data

Founded in 1996, Alliance Data® and its businesses comprise N. is America’s largest, most comprehensive provider of transaction-based, data-driven marketing and loyalty solutions, driving business growth and profitability. Alliance Data Retail Services is the second-largest US provider of marketing-driven private label and co-brand credit programs designed to increase consumer spend and loyalty.


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