Tag: Mobile

“Brand discovery” is the first step in the customer journey. It’s the first consumers’ moment of contacting with a new brand. It’s also a make-or-break moment need from any marketer to understand the ways in which consumers get their first steps in today’s micro-moments era. Take a deep look at the key methods of brand …

43% of US smartphone owners use only four to six apps on an average day, although the average person has 55 apps installed on their person’s device, and 72% of smartphone owners deleted an app because they rarely used it. So marketers need to track and monitor users in-app behavior, then take action, based on …

In 2011, an analyst at KPCB called “Mary Meeker” predicted that by 2014, mobile internet usage would overtake desktop internet usage globally. Today in 2017, most businesses have experienced rapid growth in mobile use of their websites. Here are 7 guide steps on mobile strategy allow marketers to learn, review and improve their use of online …

Enterprise m still at a very early stage of maturity, with less than a quarter of employees eligible to access such facilities. Many employees complain that the only advance over the last 10 years has been to “mobilize the laptop”. So, there is an alarming gap between Central IT and line-of-business IT environments. Figure out …

Although internet penetration in Lebanon rose dramatically from 58% in 2013 to 91% in 2017, unique browsers and the daily average of unique browsers decreased by 2.65% & 1.08% respectively than the previous year. Find out more about internet consumption in Lebanon during August 2017: Mobile unique browsers and page views increased slightly by 0.36% …

The 5th largest games market in the world in 2017 is the United Kingdom market which holds 32.4 million gamers and spend $4.2 billion this year. It is almost equally between males and females – 52% of gamers in the UK are males most of them aged between 21-35 accounting for 18% of male mobile …

There is a total of 71.3 million gamers in Russia; spending $1.5 billion in 2017 making the country the 11th largest games market in the world. The vast majority of PC/laptop gamers in Russia are males with a rate of 60% – 27% of the group aged between 21-35 years old. 69% of gamers who watch gaming …

The vast majority of all Gen Zers smartphone users in the US are using iOS and Android operating systems. They are almost equally with a rate of 42.3% for iOS and 41.3% for Android. Gen Zers females are much more preferable to iOS than Android – 46.2% iOS vs. 38.8% -, while Gen Zers males prefer the …