/ Researches / Brand Discovery Report: The Tactics That Work, Q3 2017 | GlobalWebIndex
Brand Discovery Report: The Tactics That Work, Q3 2017 | GlobalWebIndex
“Brand discovery” is the first step in the customer journey. It’s the first consumers’ moment of contacting with a new brand. It’s also a make-or-break moment need from any marketer to understand the ways in which consumers get their first steps in today’s micro-moments era.
Take a deep look at the key methods of brand promotion including ad effectiveness, recommendation, influencer marketing, social media and sponsored content:
Receptiveness to Ads – Which Types of Ads Are Consumers Most Receptive to?
42% of internet users globally surveyed said that they tend to buy brands they see advertised.
Younger, females and high-income consumers are more likely than elder, males and low-income ones to be influenced by advertising.
While there’s a decent 30% discover new brands or products via online ads, but broadcast TV still remains the most effective form of advertising.
Younger consumers are more likely to discover brands’ ads via in-app advertising. 16-44s are over twice as likely as 55-64s to do so.
Ad-Blocking – How Are Ad-Blockers Impacting Ad Effectiveness?
32% of internet users surveyed said they blocking ads on their desktop each month, with 31% doing so on mobile.
Asian consumers are more likely to block ads than other consumers around the whole world.
A total of 47% of internet users have posted a review of a product, company or service the month previous the survey.
The vast majority of them aged 25-44 years and also most of them are from India and Indonesia markets.
Males are more likely than females to do so (50% vs. 44%).
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