“Omnishoppers” are the shoppers who use a variety of devices, channels, and platforms to browse and buy products. The US and the UK have the highest rates of omnishoppers, while Germany has the less with 69% of omnishoppers – across the surveyed countries – indicated that they prefer to do as much online shopping as …
Online shopping in South Africa has increased significantly year over year with nearly half of all shoppers surveyed indicated that they’ve purchased online and 80% of them have either maintained or increased their online shopping habit over the last twelve months. Get a glance at the latest insights into the state of online shopping in …
Women in MENA are one of the most powerful customer segments as they are the main influencers when it comes to purchasing decisions relating to the household. To gain insights into the women purchasing attitudes, aspirations, lifestyles, and behaviors in MENA read the below 10 things: On average, 8 in 10 of women in MENA are …
In line with other emerging economies, the Saudi e-commerce market has been experiencing significant growth and development over the past few years. Saudi Arabia’s B2C e-commerce spending grew also making the country one of the largest e-commerce markets in the MENA region. This strong growth of B2C spending is driven by high levels of the …
Based on the frequency of purchasing, online shoppers in KSA are classified to heavy, medium and light buyers. The majority of online shoppers in KSA are medium buyers buying online once every 2 or 3 months, while 23% are heavy buyers buying online once every 1 or 2 weeks. In terms of their demographics, over …
US consumers indicated that they’ll spend 55% of their holiday budget online, up from 53% last year. That affected the online holiday shopping season in the US – which is during November and December – achieving a predicted revenue breaks $107.4 billion in 2017, with 13.8% more than online holiday spending in 2016. Find out …
64% of Americans’ shopping budget is spent on in-store shopping, compared to only 36% for online shopping. Of course, American online shoppers aren’t shopping at all online retailers in the same way. The majority of them (48%) begin a search for items on online marketplaces and others look large retailers (31%). After that and when …
Most of all American shoppers shop from large retailers with a rate of 74% and marketplaces with 54%, followed by 44% do so at webstores and 36% at category-spec. But there are some features that American online shoppers would like to see more from online stores. Images (78%) & reviews of products (69%) and side-by-side …