64% of Americans’ shopping budget is spent on in-store shopping, compared to only 36% for online shopping. Of course, American online shoppers aren’t shopping at all online retailers in the same way. The majority of them (48%) begin a search for items on online marketplaces and others look large retailers (31%).
After that and when it comes to the actual purchasing, almost three-quarters of online shoppers purchase from large retailers and 54% purchase from online marketplaces.
Despite that, online marketplaces grabbed the most of the Americans’ shopping spends which estimated with $488.