Digital Marketing Researches & Reports

US Holiday Predictions Report 2017 | Adobe

Shopping Seasons | USA

US consumers indicated that they’ll spend 55% of their holiday budget online, up from 53% last year. That affected the online holiday shopping season in the US – which is during November and December – achieving a predicted revenue breaks $107.4 billion in 2017, with 13.8% more than online holiday spending in 2016.

Find out the key findings of online holiday shopping season in the US within the year 2017:

An Overview of US Online Holiday Shopping Revenue:

  • Thanksgiving weekend generated $13.8 billion of online holiday shopping revenue.
  • Cyber Monday still the overall leader with both the highest predicted revenue ($6.6B) and fastest growth (16.5% year-over-year), followed by Black Friday.
  • Toys and apparel achieved the highest revenue growth (24% and 17%, respectively) while jewelry trailed the pack with a holiday season decline of 3%.

When Do US Online Shoppers Shop More During Holiday Season?

  • Only 22% of shoppers are finished holiday shopping by the end of Black Friday, making Cyber Monday a key day for shoppers.
  • The Golden hours of retail were the 3 hours on Cyber Monday (8PM-10PM local time) which bring in more revenue, while conversion rates reach its peak the last hour of Cyber Monday – 11PM-12AM local time.
Report: US Holiday Shopping Season Predictions, 2017 | Adobe

A Graph Shows the Actual and Predicted Online Revenue During the Holiday Shopping Season in US, 2017


  • The report based on measuring 80% of online transactions at the largest 100 US web retailers. Besides, an analysis of 1 trillion visits to over 4,500 retail websites and 55 million SKUs during November and December.
  • Companion research based on a survey of more than 1,100 US consumers and more than 440 US retailers that sell products online.

Adobe Inc.

Founded in 1982, Adobe is an American multinational computer software company and the global leader in digital media and digital marketing solutions. Adobe's creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and achieve immersive, compelling experiences to the right person at the right moment for the best outcomes. Adobe is best known for Photoshop, an image editing software, Acrobat Reader, the Portable Document Format (PDF), and Adobe Creative Suite and Adobe Creative Cloud.

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