Most of the online purchases in the Middle East and Africa are made on computers. UAE achieved the highest rate of using devices for purchasing cross-border, such as smart TV and feature phone, followed by Nigeria and Egypt. UAE also achieved the highest use of smartphones use for cross-border purchasing, followed by Egypt with a …
Clothing or apparel, footwear and accessories come at the top preference categories for cross-border purchase with a rate of 46%, followed by electronics such as computers, tablets, and mobiles with a rate of 29%, then travel and transportation with a rate of 25%.
More than 75% of the Middle Eastern online shoppers prefer online large global stores such as Amazon or eBay when they purchase Cross-Border, while almost half of them doesn’t care about if the online retailer is based overseas or not. In Africa, there is a convergence between online shoppers who prefer large global stores and …
In the Middle East, 13% of online shoppers are cross-border shoppers, and 46% of them are shopping domestically and cross-border, while only 41% of shoppers stated that the shop only from domestic sources. These figures show how many shoppers find a limited selection in local online stores; this is why they prefer cross-border e-commerce. Latin Americas‘ online …
Technology enables people to shop across borders, anywhere, anytime and via any device, so we need to identify the insights into how and why consumers shop cross-borders: US and China are the biggest markets in terms of online spend, followed by Japan and the UK, while Argentina achieved the biggest annual growth rate in mobile …
Looking up for product information always comes at the top of information that consumers search for no matter the category. As its rate is 63% in travel products or services category, 60% in the electronics category, and 54% in beauty and personal care product. Checking or comparing prices and searching for deals, promotions or coupons …
MENA, Africa, Central Europe, and India combined represent only 2.5% of the global e-commerce market, indicating the tremendous growth opportunity in the region. By focusing on the MENA region, it must be noted in the following: MENA e-commerce market grew by 23% in 2015 to reach a total size of $39B, and it’s expected to …
The number of online buyers in Egypt is 15.2 million with rate 37% of total internet users. While in Kuwait, the number of internet users is 2.4 million buyers, with percentage of 92% of internet users. In the UAE the number of internet users is 6.8 million buyers with percentage of 83% of UAE internet …