US smartphone users like shopping in physical stores (in-store) more than shopping online because they like to see, hold, and try on products before buying (67%), enjoy browsing in stores (51%) and like getting products immediately without waiting for delivery (45%).
Even when shoppers in the US tend to buy from physical stores they also use their smartphones for several purposes. 51% of them use smartphones to compare prices, 43% to browse or look for products, and 42% to look for discounts or offers.
The great technological development that has recently occurred has affected the preferences of the devices used by internet users. Find out the latest trends for smartphones, tablets, smart TVs, and wearables: 91% of all internet users globally are using smartphones, but North Americans and Europeans are still more likely to have a PC/laptop. PCs & …
Smartphone owners using Truecaller in the MENA region have made or received more than 41.6 million calls to or from an e-commerce company from October 1st to December 31st, 2016. Most of these calls are being made to and from 4 main companies which are Souq (60%), Edfa3ly (16%), OLX (15%) & then Jumia (6%). …
The majority of departments using enterprise mobile apps assume that their department would spend more investment on enterprise mobile apps in the future compared to now. 56% of these departments will increase their investment within a year, while 66% will increase their investment within 3 years.
In the MENA region, mobile penetration totaled 59% in 2016, and it’s expected to hit 62% by 2020. Smartphone adoption also totaled 46% in 2016 and it’s expected to reach 64% by 2020. On the other hand, the mobile ecosystem had contributed an estimated $ 200 billion that represented about 4.1% of the total MENA …
Over two-thirds of Saudi smartphone users online for over two hours a day. That made the mobile a true mass media form and offers marketers the reach and frequency of exposure required to build brand awareness. 27% of smartphone users research products or services to buy on their mobile phone and 77% have purchased a …