Tag: Social Media

Nearly 3 in 4 marketing leaders reported that their organizations have a digital marketing strategy and over one-third of their budgets go to digital efforts. Find out more about the digital marketing strategies and plans of the US marketing leaders: Budget & Priorities of Digital Marketing in the USA The vast majority of respondents (80%) …

Nowadays Millennials and Gen Z are not engaging brands on one single channel. There are multi-channel to meet consumers with the right message at the right time in the right place. In North America, Millennials and Gen Z are most active on Facebook (Millennials: 65.57% vs Gen Z: 43.80%). They are active also on Instagram, Snapchat, Twitter, …

A total of 47% of Facebook users globally learned about new products or brands from the Facebook. 53% of them are women and 41% are men. Besides 27% knew about the products/brands they have seen on Facebook. On the other hand, women are more likely to buy than men as 15% of them have purchased …

US internet users attitudes and usage habits towards the Apps are changed year over year, especially for the ages between 18 & 44 years. Take a deep look at the US mobile Apps insight: Smartphone Apps acquired half of the spent time on digital media, followed by 34% spent on the desktop. Users aged from 18 …

Social media day over day became a crucial platform to interact with customers, 80% of companies think that they deliver superior customer service via social media, while 33% of social media users prefer to use social media rather than calling customer service. Learn how to provide excellently social media customer care through the following 10 …

Millennials are the nation’s largest living generation in North America nowadays, but the newcomer’s Gen Z expected to take over 40% of consumers by 2020. To gain deeper insights into the similarities and differences between Gen Z and Millennials, how they engage with brands, their shopping habits, their brand loyalty and their attitudes towards loyalty programs, …

Over the last years, marketers have adapted to the boom of technology and the appearance of new various marketing channels, while considering how different generations of consumers are responding to these changes, from research to purchase and buying habits. Check out some of the factors that influence the purchasing decisions for Centennials: Gen Z, Millennials, …

Some of the home buyers depend mainly on social media and online websites in order to find the suitable house or even gain information about properties. Facebook tops all these social media platforms with a rate of 80%, followed by LinkedIn with 71%, and then Google+ with only 32%. The Instagram lags behind all the …