47% of Facebook Users Consider Facebook as a Source of New Products Knowledge

Digital Marketing Statistics & Metrics

Facebook Is a Source of New Products Knowledge for 47% of Facebook Users Globally, 2017 | CPC Strategy

| Global

A total of 47% of Facebook users globally learned about new products or brands from the Facebook. 53% of them are women and 41% are men. Besides 27% knew about the products/brands they have seen on Facebook.

On the other hand, women are more likely to buy than men as 15% of them have purchased products they were introduced to on Facebook versus 11% of men.

Facebook Is a Source of New Products Knowledge for 47% of Facebook Users Globally, 2017 CPC Strategy

CPC Strategy

As a premier Google Partner agency, CPC Strategy specializes in implementing performance growth on shopping channels that directly impact a retailer’s digital bottom line. Named one of the “Best Places to work in San Diego” by the San Diego Business Journal, one of Inc.’s “5000 Fast Growing Private Companies”, and one of the “Top Places to Work in San Diego” by the San Diego Union-Tribune, CPC Strategy is growing fast and always interested in talking with talented people who want to be a part of their team.
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