Unlike Millennials, Gen Zers are ambitious, engaged and feel like they can change the world. Their use of social media is also differentiating than other generations. As a marketer targeted this generation, you’re in a bad need to know what gets them excited, and can often act as a manifestation of their hope and dreams. …
Social media is rapidly increasing as an effective factor in the purchasing decision especially on Millennials as 49% of US Millennials indicated. As Millennials do more researching & purchasing via smartphones – making it a way of their life – 83% of them have searched for products on a mobile device prior to store visit and about 82% have …
When creating marketing campaigns using social media, it’s important to understand who your audience is. When targeting multiple nations, there are several challenges to plan for. One of them is that not everyone who finds your social media pages will speak your language, or be able to relate to your region’s latest trends. Get a …
Social networking has become one of the most frequently used websites among overall kinds in Saudi Arabia, thanks to the widespread of the smartphone. And across all Middle East nations, Saudi Arabia has the highest number of mobile users on social media. Read the below and find out more about the top-line findings of the …
Social media is influencing its users’ shopping decisions in an increasing way every day, it’s clear that the US social media shoppers are driven by daily deals, shopping promotions & retail coupons. 55% of US online shoppers – who have purchased products on social media- find daily deals important, while 38% of them were seeking …
In the digital marketing era, Instagram becomes an essential tool for brands and businesses. There are a set of guidelines that can help anyone representing a brand or company on Instagram. To gain the best, follow the below brief of tactics that help you be more successful on Instagram: What to post: Post only high-quality …
A landing page is a web page allows you to capture a visitor’s information through a lead form. It’s where the visitor “lands” after clicking on a call-to-action and it’s effective for 94% of B2B and B2C companies. So, landing pages need to be optimized for every stage of the marketing funnel. This guide helps …
Social media platforms are changing the image sizes and formats continuously. So, keep all updated you need to know about social media image sizing in 2017: Facebook Profile Photo: 160 x 160 px. Cover Photo: 828 x 315 px. Shared Image: 1200 x 630 px. Shared Links: 1200 x 627 px. Video Posts: 1200 x …