Tag: Social Media

Social media provides tremendous potential for brand building. Global executives know it’s no longer a question of whether to socialize their brands but how best to accomplish it. They know also that the quality of their organizations’ online presence is an essential contributor to its overall reputation and success. Sysomos produced this tip sheet to …

Using social media and content to market your business is the biggest challenges which marketers have, as a content marketer is continuously creating new content that creates customers. This infographic demonstrates how to create content to generate the new customers your business needs through 7 steps as follows: Write content that nudges users to buy …

There is a noticeable rise in the internet penetration in all countries in the Middle East region with KSA, UAE & Qatar are reaching near saturation levels between 91% & 99%, while Lebanon, Jordan & Tunisia – which had lagged behind – reveals impressive gains. As internet penetration rises, nationals are less likely to be …

Recent studies revealed that 90% of the information transmitted to the brain is visual. So, the infographics which are designed for a quick scan of the content are a great way to increase companies visibility & brand awareness via creative use of color & shapes. And according to Google trends, data infographics search interest is …

Among only the internet users in the Middle East (the 6 countries surveyed), WhatsApp, Facebook and YouTube are considered as their most preferred social media platforms with rates of 75%, 71% and 59% respectively although Facebook penetration declined by 11% since 2015. These are followed by Instagram and Snapchat which increased significantly to score 42% and …

A hashtag is a keyword or a phrase (without any spaces) that contains the # symbol. It is a simple way to boost traffic, find & reach niche audiences, and to discover trending cultural moments. Learn more about how hashtags work on each social network: Twitter: Hashtags are a necessary way to categorize content on …

The main driver behind social media uptake from businesses is to aid marketing and sales, but over the last year, there was a reduction in the number of businesses with a social media presence. Among small and medium businesses (SMBs) only 47% have a social media presence while for large businesses numbers are higher at …

There is a rate of 66% of all nationals in the Middle East are getting news and information on social media every day according to a survey conducted by Northwestern University in Qatar. Generally, Twitter is used more than any other platform to get and share news in the Middle East – the 6 countries surveyed -, …