Tag: Social Media

“Twitter managed to overcome the toughest challenge for any consumer service at scale by reversing declining audience trends and re-accelerating usage”, said Jack Dorsey the Twitter CEO. As a result, the fourth quarter was a strong finish to the year for Twitter with a return of revenue growth, GAAP profitability and an increased shipping cadence. …

The Twitter’s daily active users (DAUs) achieved a growth rate estimated at 12% year-over-year. The average monthly active users (MAUs) was 330 million, flat quarter-over-quarter and up 4% YOY. The same happened in the average of international MAUs that grew 4% YOY, while in the US the average MAUs was 68 million users and 2% growth …

“Brand discovery” is the first step in the customer journey. It’s the first consumers’ moment of contacting with a new brand. It’s also a make-or-break moment need from any marketer to understand the ways in which consumers get their first steps in today’s micro-moments era. Take a deep look at the key methods of brand …

Building Valentine’s Day email campaign that your subscribers would fall in love with is all about knowing your audience and finding a strong way to elicit customer engagement. Follow the below points which guide you to make the excellent Valentine’s Day campaign ideas for email marketing: Making the right offer and provide the most suitable …

Social media has become a part of Australians’ life. A fifth (21%) of their online entertainment time is spent on social media. Facebook sits on the throne of all these media platforms at a rate of 77%. Most of its users (85%) are Leading Millennials aged 28-33 and Trailing Millennials (81%) aged 14-27 years old. …

73% of Millennials in the US indicated that they have used Facebook in the past month, while almost half of Gen Z (49%) say the same. Also, Gen Z use Snapchat and Instagram in equal numbers to Facebook with rates of 48% & 46%, compared to less than a third of Millennials (28% & 32% …

“Gen Z” is the generation that includes teens who are aged <19 years old. They are much more likely to spend their time online using mobile devices more than any other device in contrast with Millennials. This mobile-first mindset affected their other media behaviors. They spend longer than Millennials on music streaming and watching TV. …

Not surprisingly that the better the photo is, the more it drives engagement on social media especially on Instagram. So, it’s essential for any businesses/brands to use attractive and creative images. During August and October 2017, McDonald’s led all other brands in terms of the average number of unique images that McDonald’s appear with on …