Tag: Social Media

Online shopping in South Africa has increased significantly year over year with nearly half of all shoppers surveyed indicated that they’ve purchased online and 80% of them have either maintained or increased their online shopping habit over the last twelve months. Get a glance at the latest insights into the state of online shopping in …

91% of B2B marketers in North America reported that their organizations already use content marketing. 53% of them have a small (or one-person) marketing/content marketing team serves the entire organization, while 47% outsource content creation activities (e.g., writing, design and video production). Read the points below and keep an eagle eye on the state of B2B content …

Changes in the digital market move at the speed of light. This makes keeping up with the latest insights into the consumer behaviour a nightmare. UKOM launched its quarterly report on the UK digital market; review the latest insights into the online population in the UK, its online behaviour, use of devices, as well as …

The majority of US moms are age 35 and older with a rate of 66% and two-thirds of them are employed. US moms live in the mobile space. They are heavy media consumer and adopt new media or technology. Figure out the top line findings of how US moms use media and technology in 2017: …

Holiday-related sales number may make visions of profit dance in marketers heart, but it also presents a huge challenge. More spending, more competition and much more marketing messaging for consumers should cut through the marketing noise. So, what can marketers do to stand out? Which approaches will break through all that holiday noise? Take a …

Online mothers are spending almost an hour online every day. Smartphones are also the most important internet device used by them. Here are an overview highlights of the digital life of moms: 94% of mothers own a smartphone, while 86% of them own PC/Laptop, and 51% of them own Tablet. Mothers are prolific multi-networkers with an average number …

Women in MENA are one of the most powerful customer segments as they are the main influencers when it comes to purchasing decisions relating to the household. To gain insights into the women purchasing attitudes, aspirations, lifestyles, and behaviors in MENA read the below 10 things: On average, 8 in 10 of women in MENA are …

In line with other emerging economies, the Saudi e-commerce market has been experiencing significant growth and development over the past few years. Saudi Arabia’s B2C e-commerce spending grew also making the country one of the largest e-commerce markets in the MENA region. This strong growth of B2C spending is driven by high levels of the …