Digital Marketing Researches & Reports

Digital Behaviors and Attitudes of Online Mothers, Q1 2017 | GlobalWebIndex

Consumer Behavior | Global

Online mothers are spending almost an hour online every day. Smartphones are also the most important internet device used by them.

Here are an overview highlights of the digital life of moms:

  • 94% of mothers own a smartphone, while 86% of them own PC/Laptop, and 51% of them own Tablet.
  • Mothers are prolific multi-networkers with an average number of social media accounts totaled 8.36 social media accounts.
  • Social media commands the lion’s share of online time per day among mothers, with nearly 2.25 hours thanks to the striking rise of mobile among this group.
  • Facebook is the most popular service among online Mothers outside China.
  • Each month, 2 out of 3 online mothers are using a music streaming service, with about 62% streaming live television.
  • 82% of mothers have bought a product online last month, and the majority of the purchasing process have done on PC/Laptop and mobile devices.
  • 32% are now blocking ads on their main computer, and 3 in 10 doing the same on their mobiles.
  • 43% of mothers said they find brands through ads seen on search engines or TV, and 39% of them said they find brands through word of mouth recommendation.

Analyzing the Demographics, Digital Behaviors and Attitudes of Online Mothers Q1 2017-Global Web Index


Data were driven from over 8,780 mothers internet users in 34 countries around the world.


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.

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