Tag: YouTube Ads

YouTube is looking to lean further into TV screen viewing with new data in YouTube Analytics that will detail how many of your viewers are seeing your content on their larger screens. In light of Connected TV, and as explained by YouTube, ‘living room impressions’ will start to appear in YouTube Analytics from this week: …

Are you looking forward to utilizing YouTube’s Shorts video option in 2021? The social media platform’s TikTok-Esque ‘Shorts’ video feed is still in the process of being fully rolled out, with only users in India currently able to access the full Shorts functionality, including the Shorts Camera upload option. However, all users are able to …

YouTube shared an update on its work to reduce the spread of content that it terms “borderline” and also likens to “harmful misinformation” — videos that aren’t punishable per its Community Guidelines but brush up close to the line, such as conspiracy theories. While other content categories like music and entertainment are served according to …

YouTube CEO Susan Wojcicki was recently called onto stage to answer tough questions from the creator community at the platform’s first-ever Gaming Creator Summit. One hundred creators from around the world gathered at the end of October in Palm Springs for the three-day event.  YouTube’s creator summits are invite-only and the platform doesn’t generally release …

Google is enhancing the placement and visibility of Shopping ads on YouTube, the company announced Tuesday. In addition, Showcase Shopping ads are also appearing in other placements and opening up to more categories. Finally, sitelinks are coming to TrueView for action ads.   This lets brands advertise their products and services right in the YouTube …

Are you paying too much for a click on a Facebook ad? What’s a good conversion rate on LinkedIn? Do you get the most of your social media marketing campaigns? What are the best social media platforms for 2020? All these questions and more are top-of-mind for marketers tasked with generating leads in any industry. …

Online video is growing exponentially, with over 4 billion videos viewed daily. If you use YouTube for your business, you can easily reach your audience, both by creating videos and advertising on other people’s videos. Small businesses must continually think of ways to get products and services in front of as many people as possible. Doing …

Needless to say that being active on social media is a great way to get your brand out there and attract new customers. If you’re a beginner or plan to start up your business, this guide will teach you the basics of social advertising across different platforms, as well as show you what great social ads …