Tag: YouTube

Above half of social media users (54%) in the US follow politicians which equate to around a third of the entire US online population. In most countries, online news and television news are the most frequently accessed, while readership of printed newspapers has declined significantly. The biggest change occurred nowadays is the growth of news …

Beauty Fans are defined as internet users who have a strong interest in beauty products, aged between 16-64 years. The regular users are defined as those who use each brand’s products weekly or more. The below points explains the demographics, lifestyles and online behaviors of beauty buyers on a global scale: 23% of internet users …

It’s easy to get into a routine in what you post on the social media, but when you post and how you set up your posts is the point. Sizing specs, keyboard shortcuts, tips for posting, the best times of the day to post on Facebook, Twitter, YouTube, Pinterest, Instagram and LinkedIn and trends marketers should …

There are many metrics and signals that YouTube takes into account, but the number 1 ranking factor is “Watch Time”. So creating content that keeps the viewer hooked is now the most import determining a video’s success. Read the below tips to increase watch time for better YouTube ranking: Create engaging, entertaining content and build …

Most of US consumers are more likely to watch movies or TV content on mobile, with 58% who watch these contents on smartphones. Netflix -wide catalog of content- ranked at the top of most preferred platforms among US viewers, followed by Amazon Prime Video with only a rate of 14%, then the YouTube (9%).

In terms of digital video marketing, marketers rely basically on keywords (73%), interests (67%) and geographic/demographic (64%) features as their top used targeting tactics on YouTube. Data were driven from 78 marketing thought leaders from start-ups to Fortune 500.

More and more businesses are leveraging video-based advertisements on channels such as YouTube. Video-based content is easier to grasp and provides entertainment apart from product education. The 4 Research-Backed Tips to Help You Make the Most of Your Online Video Plan: Be mobile-minded: Viewers who watched an ad twice on mobile had a significant lift …

Among the 78 marketing thought leaders surveyed, the majority of them assume Youtube as the most used platform for digital video marketing followed by Facebook, while Snapchat ranks the last place in this measure.