Digital Marketing Researches & Reports

2016 Ramadan Consumer Insights in UAE, KSA & Egypt | YouGov

Shopping Seasons | Egypt

As a part of YouGov annual Ramadan consumer insights in the UAE, KSA, & Egypt study via 1,523 online respondents on the YouGov panel in the UAE (505), KSA (507) and Egypt (511) between 23-29 May 2016.

Discover the expected changes in consumer behavior in and around Ramadan through the results below:

  • The top product demands on, increase during Ramadan are: dates (73%), milk (62%), Yogurt (61%) and powdered soft drinks, squashes and cordials (53%).
  • 59% of consumers in Egypt expect to spend more overall during the Holy month, followed by 56% of consumers in KSA and 46% in the UAE.
  • 68% of the consumers in all 3 countries expect to cover the extra cost using their regular income.
  • 40% prefer to search & buy any brands with the best offers. while the majority (60%)  always prefer to buy from a selection of brands they are loyal to, but 38% will only buy brands that have the best offer/ promotion among them, on the other hand, 22% will always stay brand loyal whether there are offers and promotions or not.
  • 72% of respondents claimed they don’t have any travel plans at all, 63% prefer to spend the Holy month in their country of residence.17% don’t have any travel plans because they have work commitments, this was most prevalent in the UAE (23%), compared to 16% in Egypt & 12% in KSA.
  • Despite low levels of travel during Ramadan, 43% of respondents in all three countries expect to travel during Eid this year. 56% of those are traveling intend to travel within their home country, 30% intend to travel aboard.
  • The most appealing promotions for travelers during Eid are discounted promotional offers on flights (62%), followed by discounts on hotel stays (57%).
  • 43% Prefers price offers, while 35% prefers discounts.
Dates, Yogurt & Milk are the Top Products Sold During Ramadan, 2016 YouGov

A Graph Shows The Top Products That Consumers Intend to Increase Their Consumption of During Ramadan.


Founded in the UK in May 2000 by Stephan Shakespeare and Nadhim Zahawi, YouGov is an international Internet-based market research and data analytics firm. YouGov is considered a global online community, where millions of people and thousands of political, cultural and commercial organizations engage in a continuous conversation about their beliefs, behaviors and brands. YouGov has published a number of syndicated reports, such as the annual Global Survey of Wealth & Affluence, which provide comprehensive market intelligence on a range of industry sectors.

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