Digital Marketing Researches & Reports

2016 State of E-Commerce Delivery | MetaPack

E-Commerce & Retail | Europe

A sample of 3589 European consumers in 7 countries (US, UK, France, Germany, Spain, Netherlands, and Italy) was surveyed online to know how delivery now represents a key differentiating factor that has a significant impact on the consumer purchasing decision.

The deep insights into what people really want from delivery:

  • 43% of consumers who faced a negative delivery experience, wouldn’t return to that retailer within a month, 38% said they are possible to never shop with that retailer ever again.
  • 87% of consumers were more likely to shop again with an online retailer, resulting from a positive delivery experience.
  • Over 70% of consumer surveyed had bought goods from Amazon, 56% had purchased from a retailer’s e-commerce website, 49% had utilized online marketplaces like eBay or Etsy, and 38% had bought online from a brand or manufacturer’s e-commerce site.
  • Slow delivery (40%), damaged or incorrect product (30%), and lack of precision (29%) were the top problem areas for consumers in terms of delivery.
  • 72% of respondents affirmed they would be very likely to shop with retailers that made the entire returns process easier to use.
  • 71% of respondents had purchased more than one item to take advantage of a minimum spend ‘free delivery’ option.
  • In the last 12 months, 33% of respondents had purchased goods overseas between 2 & 5 times, and the highest rate was in France (39%).
2016 State of E-Commerce Delivery MetaPack

A Graph Shows The Most Important Delivery Considerations.


Launched in 1999, MetaPack is the leading provider of e-commerce delivery management technology to enterprise retailers, brands, and delivery partners across the world. MetaPack empowers global retailers & brands to provide a seamless and personalized delivery experience for their online shoppers.The MetaPack's platform integrates 465 carriers and 5,000 delivery services (For instance: Next Day, Click and Collect, Locker Boxes and International Delivery); ensuring that retailers and brands can offer delivery options and convenience for their customers.

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