Tag: Online Marketplaces

The online marketplaces are websites or apps that facilitates shopping from many different sources. The operator of these marketplaces does not own any inventory, their business is to present other people’s inventory to a user and facilitate a transaction. Online marketplaces allow selling goods without setting up online stores. Selling through online marketplaces provides a flexible …

No surprise that shoppers will make more purchases online than in-store during the holidays. The holidays are around the corner, which means that it’s time for marketers and retailers to rev up and fine-tune their marketing strategies for the busiest time of the year. So, if marketers target the American market, it’s easy now to …

The nature of online shopping in Brazil and Mexico is different from other countries due to the characteristics of its demographic and people culture, the individual’s standard of living, annual income and other factors. Online shoppers in Brazil and Mexico are more likely to use more mobile apps. They also turn to marketplaces more than …

Online marketplaces become more convenient, devices become more accessible, storing and streaming content on one device becomes more reliable. That affects consumer’s behavior in using media. Read the following information to understand the state of digital media consuming across 2 media segments (eBooks & Games): eBooks 58% of UK eBook readers read mystery, thriller and …

A sample of 3589 European consumers in 7 countries (US, UK, France, Germany, Spain, Netherlands, and Italy) was surveyed online to know how delivery now represents a key differentiating factor that has a significant impact on the consumer purchasing decision. The deep insights into what people really want from delivery: 43% of consumers who faced …