/ Researches / 2017 Back to School Survey in US | Deloitte
2017 Back to School Survey in US | Deloitte
In the US, back to school (B2S) season accounts for about half of the annual school-related spend, touches 29 million households and accounts for over $27 billion in sales, as it represents the second biggest shopping season of the year.
52% of US parents surveyed belong to Millennial age group.
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