Although the price importance has down by more than 12.8% YOY, it still the top factor influencing purchase decisions. By contrast, the importance of the shopping experience doubled, and the variety and speed of fulfillment options as deciding factors grew by 1.3x and 3x, respectively.
Shipping has also a critical effect on consumers, with 40% of consumers in the US claimed that delivery that takes more than 2 days would prevent them from making a purchase, but at the same time, 63% expect delivery within 3 days as standard.
Find out more insights sheds the light into the US consumers trends for 2018:
Data were driven from 3000 US consumers aged 18-50+ and divided equally between males and females.