Digital Marketing Researches & Reports

2018 Digital Trends in Retail | Adobe & Econsultancy

E-Commerce & Retail | EMEA Region

Adobe published the 2018 Digital Trends in Retail report in partnership with Econsultancy. The report aimed at helping businesses understand the technological and consumer-driven trends that are driving the evolution of this industry.

Top Hints of the 2018 Digital Trends in Retail:

  • Content & experience management and omnichannel marketing are the top priorities for retailers in 2018.
  • Customer experience ranks first for retailers as a means of differentiation.
  • Looking ahead three years, the most exciting prospect for retailers is delivering personalized experiences in real time.
  • Nearly three-quarters of respondents plan to increase digital marketing spending during 2018.
Top Priorities for Organisation in 2018

A Figure Shows the Top Priorities for Organisation in 2018

Content of the “2018 Digital Trends in Retail” Report:

  • Foreword
  • Executive summary
  • Retailers focus on omnichannel
  • The use of data to enhance CX
  • Investment is the recipe for retail success
  • Actionable tips to help future-proof your retail business
  • Appendix: respondent profiles

Number of Pages:

  • 27 Pages.


  • Free.


Data was driven from a sample of almost 600 senior retail leaders (manager level or above) in EMEA Region who were among around 13,000 digital professionals taking part in the annual Digital Trends survey carried out at the end of 2017 and start of 2018.

Adobe Inc.

Founded in 1982, Adobe is an American multinational computer software company and the global leader in digital media and digital marketing solutions. Adobe's creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and achieve immersive, compelling experiences to the right person at the right moment for the best outcomes. Adobe is best known for Photoshop, an image editing software, Acrobat Reader, the Portable Document Format (PDF), and Adobe Creative Suite and Adobe Creative Cloud.

    Subscribe for our newsletter!