Digital Marketing Researches & Reports

2018 Holiday Spending Outlook | Visa

Shopping Seasons | USA

According to the Visa Retail Spending Monitor (RSM), holiday spending is expected to grow from 4% to 4.5% year-over-year and e-commerce should drive growth this holiday season as shoppers increasingly move toward online channels for their gifts, particularly mobile devices. E-commerce spending is also expected to grow by 17% in 2018.

Content of “The 2018 Holiday Spending Outlook“:

  • Holiday spending expected to grow 4.0-4.5 percent year-over-year.
  • ‘Tis the season.
  • Cash registers—hear them a ring.
  • Regional consumer spending trends.
  • Methodology.
  • Forward-looking statements.
Share of consumers planning to shop in USA during holiday season

A Figure Shows the Share of Consumers Planning to Shop in USA During Thanksgiving, Black Friday and Cyber Monday

Number of Pages:

  • 5 Pages.


  • Free.


Visa’s Retail Spending Monitor measures estimated historical performance of certain segments of the US economy across payment types. The Retail Spending Monitor is based on a sample of aggregated, depersonalized Visa transaction data analyzed utilizing a proprietary economic plus statistical model.


Visa Inc. is an American multinational financial services corporation headquartered in Foster City, California, United States. It facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards, gift cards, and debit cards. Visa Inc. is the world’s leader in digital payments with a main mission to connect the world through their most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive.


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