Global Connected Commerce Is E-Tail therapy the new retail therapy?


Global Connected Commerce Is E-Tail therapy the new retail therapy? 2016 | Nielsen

E-Commerce | Global

E-commerce is a growing phenomenon. 57% of respondents surveyed say they purchased from an e-tailer outside their country’s border in the past six months.

The major insights of online purchasing across the globe:

  • The majority of consumers says they conducted research online prior to buying regardless of whether the purchase was in-store or online.
  • The major 3 activities consumers do to make shopping decisions are looking up product information, checking/comparing prices and searching for deals/ promotions/ coupons, as 63% of respondents who shopped for travel products or services in the past six months say they looked up product information, 52% checked or compared prices, and 46% searched for deals or coupons.
  • Clothing is the top category purchased online in every region except North America (the U.S. and Canada).
  • 55% of respondents say they’ve purchased fashion products online. Most of them (77%) are from South Korea.
  • 50% of respondents have purchased books/ music/ stationery. Most of them are from Japan.
  • In China, 33% of e-commerce’s share of sales for baby care products, but only 2% for beverages.
  • 53% of online respondents shopped using the credit card, 43% paid with digital payment systems, and 39% paid with debit card.
  • Cash on delivery is more popular in many developing markets, including Nigeria with rate 76%, the Philippines with rate 73%, Russia with rate 70%, the United Arab Emirates with rate 68%, and Saudi Arabia with rate 59%.



Market Research & Data Technology

Nielsen is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. Nielsen has operations in over 100 countries, covering more than 90% of the world's population.


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