Digital Marketing Researches & Reports

Influencer marketing is on a meteoric rise Over 80% of marketers agree: influencers play a critical role in their social media strategies, according to a Q3 2023 Sprout Pulse Survey. However, the same survey reveals that nearly half of marketers find it challenging to gauge the impact of their influencer campaigns. Many are uncertain about …

What Influencers Say… Influencers prefer working with brands that share their values and offer clear budgets and payment structures. Moreover, 93% of influencers agree that the quality of a brand’s existing social content affects their decision to partner. In other words, influencer collaborations aren’t a fix for teams that underinvest in their organic content strategies. …

1- AI influencers will complement & coexist with human influencers Consumers and influencers are not yet fully embracing AI influencers. Over half of consumers express distrust towards brands using AI influencers, or struggle to differentiate them from real people. However, interest in AI influencers rises to 46% among Gen Z. While many influencers fear losing …

Consumers underestimate the impact influencer marketing has on their buying decisions Only 16% of consumers consider influencer marketing the most influential factor in their buying decisions. However, nearly half report making purchases daily, weekly, or monthly due to influencer posts. In fact, 86% of consumers make at least one purchase inspired by an influencer each …

Consumers across generations have different expectations Do you know what your audience wants? Most consumers, especially Millennials, Gen X, and Baby Boomers follow influencers who share their personal values and appear genuine. However, Gen Z is different—only 35% value authenticity, while 47% prioritize follower count. This generation is more focused on measurable credibility rather than …

Influencer marketing is now a highly sophisticated marketing strategy. For years, it was synonymous with Instagram, that’s no longer the case with the rise of TikTok and social media usage across all social platforms hitting an all-time high. Without further ado, let’s go through this report. Commitment to Influencer Marketing: Influencer marketing continues to grow …

It is a vital key to know how to communicate with your target audience. As a marketer, it is significant to know how to reach your target audience and to engage with them to achieve your marketing goals. With more than 2 billion users of social media worldwide, social media can provide your company with …

Influencer marketing has evolved from a simple yet effective marketing strategy into a multi-billion-dollar industry, thanks to the consumers’ increasing demand for ad transparency and authenticity. The power that influencers have to affect the modern consumer’s spending habits is backed by numbers. Research shows that 49% of consumers turn to influencers’ reviews and recommendations before …