Influencer marketing on social media involves interactions with influential people to drive a brand’s message and products to the world market. Influencer marketing is simply the action of marketing through influencers. This form of marketing goes hand-in-hand with creating messages that are carried by influencers to enhance the extent of brand awareness towards consumer segmentations. …
Fad or Fab? When it comes to influencer marketing, the survey says “Fab”. Despite naysayers claiming that influencer marketing is dying, the Influencer Marketing Report 2019, produced by the Influencer Marketing Hub” admitted that the outlook for influencer marketing is still extremely positive. Influencer marketing has continued to grow as an industry over the last …
Instagram influencer marketing is on the rise. 2018 was a big year for Instagram influencer marketing with a growth rate of over 39% and over 2.1 million sponsored posts on the platform. The new end-of-year numbers generated and compiled by Klear, a leading influencer marketing platform, summarized the state of influencer marketing in 2019 by analyzing …
This study conducted by InfluencerDB’s data science team aimed to show the highest performing brands and campaigns using Instagram to market their products. The campaign was identified by campaign hashtags, looking deeply at “peaks” in the use of a hashtag to indicate a campaign. A Glance at the Best Performing Brands and Influencer Marketing Campaigns in 2018: While …
Despite naysayers claiming that influencer marketing is dying, the respondents in this study made their positives views for the practice strong. 86% of marketers used influencer marketing in 2017 and 92% of whom found it effective. 39% of marketers plan on increasing their influencer marketing budget in 2018. The State of Influencer Marketing 2018 was …
Influencer marketing saw explosive growth in 2016, by a majority of marketers have used the tactic, with the content being the top driver, 94% found it effective. Below are valuable key insights that can help marketers to inform their 2017 influencer marketing strategy: The 2 top benefits of influencer marketing are creating authentic content about …
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