Digital Marketing Researches & Reports

The State of Influencer Marketing 2019 | Klear

Influencer Marketing | Global

Instagram influencer marketing is on the rise. 2018 was a big year for Instagram influencer marketing with a growth rate of over 39% and over 2.1 million sponsored posts on the platform.

The new end-of-year numbers generated and compiled by Klear, a leading influencer marketing platform, summarized the state of influencer marketing in 2019 by analyzing over 2M Instagram feed posts that included #ad hashtags during 2018.

The Key Findings of the State of Influencer Marketing 2019:

  • 400 million people view Instagram Stories every day, with 1 out of 3 sponsored posts is an Instagram Story.
  • Women continue to dominate influencer marketing, with 84.6% of sponsored posts were posted by women.
  • Brands prefer micro-influencers over celebrities, with 84% of sponsored posts were posted by micro-influencers.
  • Millennials posted over 50% of sponsored posts.
  • Brazil, Canada, and Japan grabbed the highest year-over-year growth of Instagram sponsored feed posts.
Fastest Growing Countries in Influencer Marketing in 2018 - The State of Influencer Marketing 2019 Report

A Figure Shows the Fastest Growing Countries in Influencer Marketing in 2018

The Content of “The State of Influencer Marketing 2019” Report:

  • Executive Summary
    • Key Finding #1: Double-Digit Growth in 2018
    • Key Finding #2: The Rise of Instagram Stories
    • Key Finding #3: Women Continue to Dominate Influencer Marketing
    • Key Finding #4: Brands Focus on Micro-Influencers
    • Key Finding #5: Brazil, Canada, and Japan had the highest YoY growth of Instagram sponsored feed posts
    • Key Finding #6: Lifestyle & Fashion Industries Lead the Way
  • The New Standard in Influencer Marketing

Number of Pages:

  • 19 Pages


  • Free


Klear analyzed over 2.1 million Instagram sponsored posts worldwide that included #ad hashtags between Jan 1 – Dec 31, 2018.


Founded in 2012, Klear is an influencer marketing platform trusted by the world's leading brands and agencies. It's a big data search engine for influencers; helps brands build, scale and measure influencer programs.Klear helps brands to measure their influencer programs and provides real-time performance reporting including the impact of each influencer and the overall ROI for the brand.

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