/ Researches / The State of Influencer Marketing 2019 | Klear
The State of Influencer Marketing 2019 | Klear
Instagram influencer marketing is on the rise. 2018 was a big year for Instagram influencer marketing with a growth rate of over 39% and over 2.1 million sponsored posts on the platform.
The new end-of-year numbers generated and compiled by Klear, a leading influencer marketing platform, summarized the state of influencer marketing in 2019 by analyzing over 2M Instagram feed posts that included #ad hashtags during 2018.
The Key Findings of the State of Influencer Marketing 2019:
400 million people view Instagram Stories every day, with 1 out of 3 sponsored posts is an Instagram Story.
Women continue to dominate influencer marketing, with 84.6% of sponsored posts were posted by women.
Brands prefer micro-influencers over celebrities, with 84% of sponsored posts were posted by micro-influencers.
Millennials posted over 50% of sponsored posts.
Brazil, Canada, and Japan grabbed the highest year-over-year growth of Instagram sponsored feed posts.
A Figure Shows the Fastest Growing Countries in Influencer Marketing in 2018
The Content of “The State of Influencer Marketing 2019” Report:
Key Finding #1: Double-Digit Growth in 2018
Key Finding #2: The Rise of Instagram Stories
Key Finding #3: Women Continue to Dominate Influencer Marketing
Key Finding #4: Brands Focus on Micro-Influencers
Key Finding #5: Brazil, Canada, and Japan had the highest YoY growth of Instagram sponsored feed posts
Key Finding #6: Lifestyle & Fashion Industries Lead the Way
The New Standard in Influencer Marketing
Number of Pages:
Klear analyzed over 2.1 million Instagram sponsored posts worldwide that included #ad hashtags between Jan 1 – Dec 31, 2018.
Founded in 2012, Klear is an influencer marketing platform trusted by the world's leading brands and agencies. It's a big data search engine for influencers; helps brands build, scale and measure influencer programs.Klear helps brands to measure their influencer programs and provides real-time performance reporting including the impact of each influencer and the overall ROI for the brand.