Recently, Instagram has become the best social media platform for brand advocacy, while the social media platform TikTok, despite the (positive and negative) hype, is some way behind still.

According to the apps and social media usage insights in 2020, Instagram is increasing its share of users across all countries and is now the second most used social media in Sweden.

TikTok is used by more than 10% of the online population – and mainly among the younger generation.

Facebook Remains the Most Important App Among Americans:

It is reported that more than half of the top 10 most important apps are owned by Facebook and Google. The crucial apps are Facebook, and WhatsApp and they are names as the most important apps in all countries except Sweden.

Moreover, Instagram is among people’s most essential apps. Distinctly amongst the younger generation, where it is estimated one of the two most important apps across all countries.

The following charts show apps and social media usage insights in 2020

Which Apps Can Americans Least Do Without on Their Mobile?

As per the apps and social media usage insights in 2020, Instagram is the most important app among 15-35-year-old Americans.

The following charts show how important these apps for men and women in America:

• Instagram is the most important app among 15-35-year-old Americans, followed by YouTube with a percentage of 17%.
• In third place is Snapchat with a percentage of 15%.
• Followed by Twitter with a percentage of 13%, and lastly Facebook with a percentage of 12%.
• On the other side, Facebook comes in second place with a percentage of 16% among 26-35-year-old Americans.

When it comes to gender:

• Facebook is the most popular app among men with a percentage of 15%.
• Followed by YouTube, and Instagram with a percentage of 10%.
• The most popular app among women is Facebook with a percentage of 18%.
• Followed by Instagram with a percentage of 16%.
• Unlike men, Gmail comes in third place with a percentage of 9%.

The Table of Content of “New Study: Apps and Social Media Usage Insights 2020” Report:

• Editorial
• Apps
• Social Media
• Abut the Study

Number of Pages:

• 60 pages

Pricing:

• Free

Methodology:

The study is a part of AudienceProject Insights 2020. Data is collected through online surveys done in Q3 2020. The respondents have been selected from our Nordic, German, UK, and US panels consisting of more than 1.5 million panelists and weighted to achieve representativity on the more than 16.000 respondents who completed the survey.