Recently, Instagram has become the best social media platform for brand advocacy, while the social media platform TikTok, despite the (positive and negative) hype, is some way behind still.
According to the apps and social media usage insights in 2020, Instagram is increasing its share of users across all countries and is now the second most used social media in Sweden.
TikTok is used by more than 10% of the online population – and mainly among the younger generation.
It is reported that more than half of the top 10 most important apps are owned by Facebook and Google. The crucial apps are Facebook, and WhatsApp and they are names as the most important apps in all countries except Sweden.
Moreover, Instagram is among people’s most essential apps. Distinctly amongst the younger generation, where it is estimated one of the two most important apps across all countries.
The following charts show apps and social media usage insights in 2020
As per the apps and social media usage insights in 2020, Instagram is the most important app among 15-35-year-old Americans.
The following charts show how important these apps for men and women in America:
When it comes to gender:
The study is a part of AudienceProject Insights 2020. Data is collected through online surveys done in Q3 2020. The respondents have been selected from our Nordic, German, UK, and US panels consisting of more than 1.5 million panelists and weighted to achieve representativity on the more than 16.000 respondents who completed the survey.