Thriving in the outcome of COVID -19 is all about keeping consumers on side, and moving with them.
Moreover, doing this means listening to what they’re asking for, understanding what they want from you, besides changing your strategy to meet their needs. This is where consumer insight plays an important role.
Let’s go through the brand survival amid COVID-19 report for more information.
Based on this brand survival amid COVID-19 report, globally 3 in 4 say it will be important that companies behave more sustainably. The following chart shows the percentage of people who think that reducing their carbon footprint now has the following importance because of coronavirus.
Over 2 in 3 think it will be more important than before to reduce their personal usage of single-use plastic.
However, 7 in 10 feel there will be heightened importance on reducing their personal carbon footprint / environmental impact.
Based on the brand survival amid the COVID-19 report, online shopping is set to grow, moreover, this enthusiasm has increased since April, showing no signs of waning even as more countries move into the recovery phase of the COVID-19 pandemic.
46% plan to shop online more after the outbreak (+3% since April).
Here’s a figure about online shopping drivers and the percentage of people who say when shopping online, these features would most increase their likelihood of buying a product.
Check the full report here.