Digital Marketing Researches & Reports

Understanding Cryptocurrency Holders in Europe Report, 2019 | GlobalWebIndex

Consumer Behavior | Europe

A cryptocurrency is a digital asset designed to act as a medium of exchange that uses strong cryptography to secure financial transactions, managing the generating of additional units and verify the transfer of assets.
Cryptocurrency holders are well-educated professionals in technical, information technology and financial industries the most. Cryptocurrency holders have traditionally been associated with being individualistic in their attitudes and behaviors, but this research revealed that they are actually more mainstream in their mindset around brands and consumer culture than many might think.
Cryptocurrency holders express confidence, optimism about their finances and the world economy, and show a sense of personal financial empowerment, they are a mobile-first audience, as is the case for most internet users in Europe while their business-interests play out in many ways, one of their common interests is following business leaders and entrepreneurs more than others.

The Key Findings of “Understanding Cryptocurrency Holders in Europe, 2019” Report:

  • 48% of surveyed cryptocurrency holders in Europe are business decision-makers.
  • 56% of cryptocurrency holders reported that they are proactive about investing money.
  • 72% of surveyed cryptocurrency holders reported that technology is their main passion.
  • 54% of cryptocurrency holders are spending more than one hour a day on social media.
  • 45% of surveyed cryptocurrency holders mentioned that they use banking/financial applications monthly.
  • 46% of cryptocurrency holders indicated that making business-related research is one of their main motivations for using the internet.
  • 44% of surveyed cryptocurrency holder said that they discover brands or new products by using search engine channels.
Cryptocurrency holders privacy attitudes and behaviours 2019

A Figure That Shows Cryptocurrency Holders Privacy Attitudes and Behaviours, 2019.

The Content of “Understanding Cryptocurrency Holders in Europe, 2019” Report:

  • Introduction.
  • GlobalWebIndex Methodology.
  • Key Findings.
  • Setting the Scene.
  • Finance & Investment Behaviors/Attitudes.
  • Lifestyle.
  • Media Consumption.
  • Engaging Cryptocurrency Audiences.
  • Notes on Methodology.
  • About GlobalWebIndex & BitPanda.

Number of Pages:

  • 47.


  • Free.


All figures in this report are drawn from GlobalWebIndex’s online research among internet users aged 16-64, across three waves of research in 2018, GlobalWebIndex sampled almost 120,000 unique internet users in 17 European markets, including Russia and Turkey.


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.

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