46% of Middle East banking users surveyed shows the highest rates of adoption. the survey also shows that 60% in KSA, 52% in UAE, and 46% in Egypt use both online and mobile banking.
KSA and UAE both achieved the highest adoption of digital banking with rates 60% and 52%, respectively, followed by Egypt with rate 46%, while Jordan is the lowest country that has non-adopters of digital banking.
The top reasons for adopting digital marketing in UAE and Lebanon is its ability to access anytime, anywhere, its ability to reduce banking time, and made banking transactions easier.
It’s important to notice that, higher income respondents use a broader range of services of digital banking adoption and use them more often than lower-income respondents.
The most frequent activities used in digital banking are checking bank statements with a rate of 62% and managing bank accounts for 61% and that done at least once a week.
The prime barriers of adopting digital banking in the region are related to the trust, that 40% of respondents, Countries like Jordan and Lebanon prefers dealing with banks, while 27% of respondents in the UAE and Egypt are worried about the security.
Cash still the most preferred payment method in the MEA region, followed by credit cards, then debit cards.
A Graph Shows The Most Used Preferred Payment Channels, 2016.
OMD is a global marketing communications company, the largest and most awarded marketing communications company in the world. As a part of the Omnicom Group, OMD represents $42.3 billion global clouts, 100+ countries, 140+ offices, and 11,000+ employees. Recognized for its global footprint, strategic integration, and creative innovation, OMD provides a range of services globally including communications strategy, media planning and buying, digital execution, content creation, entertainment marketing, sponsorship and brand analytics. OMD works with world-class companies including Renault, PepsiCo, Liberty Global, and The Walt Disney Company.