This report shows the impact of COVID-19 which was felt by large and small agencies across the globe. The survey results actually showed some interesting differences in the ways agencies were affected.
Without further ado, let’s check the survey results.
According to the survey, 57% of agencies are anticipating the impact of COVID-19 to last more than 6 months.
The chart below shows how long will the impact of COVID-19 last.
As reported by the survey, 66% of agencies experienced a decrease in overall revenue. Besides, 16% saw an increase in overall revenue.
According to the survey, over two-thirds of the agencies experienced a decrease in revenue, with agencies below 25 employees in size being the most heavily impacted.
The charts below show how significantly was revenue impacted by COVID-19.
COVID-19 has impacted a lot of things, whether the consumer behavior, the economy, or industries. The figure below shows some industries which were impacted by COVID-19.
“Things seem relatively stable from an e-commerce standpoint. Some industries have taken a hit while others have expanded.” Aaron Kantrowitz, AKANTRO, Inc.
Agencies recommended many channels to use amid COVID-19, the chart below shows the channels which were recommended by the agencies.
“The COVID19 pandemic is forcing us all, whether we like it or not, to engage our creative thinking to solve new problems affecting everyday life. As a result, we are seeing an increase in new web projects and also a slight increase in sales compared to previous months. It’s hard to know if these sites are agency-work or side-projects, but I suspect the latter.” Elliot CondonFounder, ACF plugin
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