Digital Marketing Researches & Reports

The Impact of COVID-19 on Digital Agencies: A Survey Report | Uplers

Digital Advertising |

This report shows the impact of COVID-19 which was felt by large and small agencies across the globe. The survey results actually showed some interesting differences in the ways agencies were affected.

Without further ado, let’s check the survey results.

How Long Will The COVID-19 Impact Last?

According to the survey, 57% of agencies are anticipating the impact of COVID-19 to last more than 6 months.

The chart below shows how long will the impact of COVID-19 last.

The Impact of COVID-19 on Digital Agencies 2020 | DMC

  • The survey results show that most of the agencies believed that the COVID-19 impact would last between 6-12 months.
  • Only 6% of agencies believed that the COVID-19 impact will last +18 months.
  • 12% of agencies believe that it will last up to 3 months.
  • 31% of agencies believe that the impact will last from 3 to 6 months.
  • In addition, 43% of most Australian agencies expect the impact of COVID-19 to last 3 to 6 months.
  • Also, 40% of most agencies in the USA expect the impact of COVID-19 to last 6 to 12 months.

The Impact of COVID-19 on Revenue:

As reported by the survey, 66% of agencies experienced a decrease in overall revenue. Besides, 16% saw an increase in overall revenue.

According to the survey, over two-thirds of the agencies experienced a decrease in revenue, with agencies below 25 employees in size being the most heavily impacted.

The charts below show how significantly was revenue impacted by COVID-19.

The Impact of COVID-19 on Digital Agencies 2020 | DMC

COVID-19 Impact on Industries

COVID-19 has impacted a lot of things, whether the consumer behavior, the economy, or industries. The figure below shows some industries which were impacted by COVID-19.

The Impact of COVID-19 on Digital Agencies 2020 | DMC

  • As obvious, the technology industry was the winner with a percentage of 16%.
  • Comes next eCommerce industry with a percentage of 15%.
  • In third place, the Healthcare industry with a percentage of 14%.

“Things seem relatively stable from an e-commerce standpoint. Some industries have taken a hit while others have expanded.” Aaron Kantrowitz, AKANTRO, Inc.

Email Marketing Is the Top Channel Agencies Recommend

Agencies recommended many channels to use amid COVID-19, the chart below shows the channels which were recommended by the agencies.

The Impact of COVID-19 on Digital Agencies 2020 | DMC

  • Even though email marketing is one of the oldest channels but it was the most popular answer with a percentage of 15%.
  • This time businesses need to reduce costs besides keeping customers updated, therefore email is an inexpensive channel also a powerful one.

“The COVID19 pandemic is forcing us all, whether we like it or not, to engage our creative thinking to solve new problems affecting everyday life. As a result, we are seeing an increase in new web projects and also a slight increase in sales compared to previous months. It’s hard to know if these sites are agency-work or side-projects, but I suspect the latter.” Elliot CondonFounder, ACF plugin

The Table of Content of “The Impact of COVID-19 on Digital Agencies: A Survey Report”:

  • Introduction
  • Contributors & Participants
  • Survey Result
    • The Impact
    • The Approach
    • Summary
  • About Uplers
  • Appendix: Survey Participation Breakdown

Number of Pages:

  • 26 pages

Pricing:

  • Free
  • RELATED ARTICLE

    Subscribe for our newsletter!

    Fields marked with an * are required

    COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019