Mobile sales on Black Friday 2016 increased by 50% vs. 2015 in the US, while In China, Singles Day 2016 showed double-digit YOY growth. And in France, more consumers than ever before made online purchases during the big January sales.
13,000+ advertisers & 17,500+ publishers respondents resize the below 6 trends of digital commerce in 2017:
- The AOV (Average Order Value) on mobile apps increased with a rate of 27% than desktop in Q2 2016 with a total of $127 million, so Consumers will use mobile to make high-value purchases.
- 5% of US digital buyers said they have purchased products from Amazon, that’s why retailers will seek opportunities to pool resources as they face increasing competition from Amazon.
- 47% of US and 34% of UK retailers said they’re using Product Listing Ads (PLAs) vs. Paid Search. So PLAs will emerge as a key channel for the customer.