Digital Marketing Researches & Reports

Digital Communications Trends in the UK & Europe Public Sector, 2017 | Granicus

B2B Digital Marketing | Europe

Government institutions have access to more digital tools than ever, and it’s important to monitor how they’re being used and their impact on government objectives.

Capture the latest trends in using digital communications in the public sector in 2017:

  • 41% of respondents reported that their primary goal for 2017 is to increase engagement with their content, programs, and services.
  • Over than 50% indicated that the first digital communications priority for their organization is to increase customer engagement with their content.
  • Most of the respondents surveyed indicated that they share information with customers via their website (96%), email (81%) and social media (89%).
  • Websites (87%), social media (85%), and email (54%) are the top 3 priority tactics for governmental organizations in 2017.
  • Social media (74%) and email surveys (73%) are the top tactics for collecting citizen’s feedbacks.
  • 55% indicated that the greatest barrier to effective outreach in 2017 will be the lack of resources or staff, followed by reaching target audiences (20%).
Digital Communications Trends in Public Sector in UK, 2017 Granicus

Graph Shows the Measures of Communication Success in UK & European Public Sector, 2017


Data were driven from nearly 500 people working in the public sectors across the UK and Europe.


Granicus provides technology that empowers government organizations to create better lives for the people they serve. The company offers end-to-end, seamless digital solutions that help government actively reach, inform, and engage citizens.Granicus has five primary office locations in the US and one in Crawley, UK. Granicus supports more than 4,000 government agencies to improve their online services, web presence, and communications strategies.

    Subscribe for our newsletter!