Digital Marketing Researches & Reports

Digital Marketing in Q3 2016 | Merkle

Digital Marketing | Global

Merkle releases the latest trends happening in global digital marketing. its report takes a detailed look for Q3 of 2016 performance across digital channels including paid search, SEO, product ads, CSEs, programmatic and social media.
The Merkle report also provides insight for the majority of the digital trends, including a share of traffic for search engines, digital platforms, and across devices.
The report also includes:

What the addition of a fourth top-of-page ad on mobile search results means for Google growth.
How Facebook ads growth is trending ahead of the planned sunset of FBX.
The impact that search ads on Google Maps are having for brick and mortar retailers.
How organic search visits from phones are beginning to rebound after two quarterly declines.
Whether promising early results for Google Expanded Text Ads have held up.
Why clicks from Google PLAs are growing nearly six times faster than text ads.

The Y/Y Growth In Organic Search Visits by Device, 2016.

A Graph Shows The Y/Y Growth In Organic Search Visits by Device, 2016.

Merkle

Merkle is a leading data-driven, technology-enabled, global performance digital media agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. Merkle’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,000+ employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network.

Merkle Scope of Services:

  • Customer Experience
  • CRM & Loyalty
  • Data
  • Performance Media
  • Analytics
  • Marketing Technology
  • Customer Strategy

Merkle Top Clients:

  • Tesco PLC
  • Aviva
  • NOW tv
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