Merkle releases the latest trends happening in global digital marketing. its report takes a detailed look for Q3 of 2016 performance across digital channels including paid search, SEO, product ads, CSEs, programmatic and social media.
The Merkle report also provides insight for the majority of the digital trends, including a share of traffic for search engines, digital platforms, and across devices.
The report also includes:
What the addition of a fourth top-of-page ad on mobile search results means for Google growth.
How Facebook ads growth is trending ahead of the planned sunset of FBX.
The impact that search ads on Google Maps are having for brick and mortar retailers.
How organic search visits from phones are beginning to rebound after two quarterly declines.
Whether promising early results for Google Expanded Text Ads have held up.
Why clicks from Google PLAs are growing nearly six times faster than text ads.