Digital Marketing Researches & Reports

E-commerce Survey for Consumers in Brunei Darussalam, 2018 | AITI

E-Commerce & Retail | Brunei

The internet use has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon. This has lead to a growing number of online users and has raised the importance of e-commerce and online shopping. Therefore, AITI has commissioned its first e-commerce survey for consumers in Brunei Darussalam 2018 to understand their attitudes, behavior, and preferences towards e-commerce.

An Initial Glimpse of the E-commerce Survey for Consumers in Brunei:

  • 76% of respondents are e-commerce users. Most of them aged from 18 to 44 years old.
  • Time-saving and better prices are the top factors prompted in online purchases.
  • The vast majority of online consumers purchased goods and services from a business entity (B2C).
  • 33% of respondents shop online several times a month.
Frequency of Online Shopping in Brunei Darussalam in 2018, AITI

A Figure Shows the Frequency of Online Shopping in Brunei Darussalam in 2018

Content of “The Australian Online Shopping” Report:

  • Definitions
  • Executive Summary
  • Introduction
  • Methodology
  • Respondents’ Demographics
  • Findings
  • Acronyms
  • List of Figures
  • Production Team
  • Acknowledgments

Number of Pages:

  • 25 Pages.


  • Free.


Data is based on a total sample size of 1016 people responded in Brunei Darussalam within an age range of 18 to 65 years old. The margin of error on the results obtained was 3% with a confidence level of 95%.


Founded in January 2003, the Authority for Info-communications Technology Industry (AITI) is a statutory body which is responsible for the telecommunications and radiocommunications regulation, radiofrequency spectrum planning and management, and ICT industry development in Brunei Darussalam.

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