RESEARCH

E-commerce Survey for Consumers in Brunei Darussalam, 2018 | AITI

E-Commerce | Brunei

The internet use has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon. This has lead to a growing number of online users and has raised the importance of e-commerce and online shopping. Therefore, AITI has commissioned its first e-commerce survey for consumers in Brunei Darussalam 2018 to understand their attitudes, behavior, and preferences towards e-commerce.

An Initial Glimpse of the E-commerce Survey for Consumers in Brunei:

  • 76% of respondents are e-commerce users. Most of them aged from 18 to 44 years old.
  • Time-saving and better prices are the top factors prompted in online purchases.
  • The vast majority of online consumers purchased goods and services from a business entity (B2C).
  • 33% of respondents shop online several times a month.
Frequency of Online Shopping in Brunei Darussalam in 2018, AITI

A Figure Shows the Frequency of Online Shopping in Brunei Darussalam in 2018

Content of “The Australian Online Shopping” Report:

  • Definitions
  • Executive Summary
  • Introduction
  • Methodology
  • Respondents’ Demographics
  • Findings
  • Acronyms
  • List of Figures
  • Production Team
  • Acknowledgments

Number of Pages:

  • 25 Pages.

Pricing:

  • Free.

Methodology:

Data is based on a total sample size of 1016 people responded in Brunei Darussalam within an age range of 18 to 65 years old. The margin of error on the results obtained was 3% with a confidence level of 95%.

AITI

Founded in January 2003, the Authority for Info-communications Technology Industry (AITI) is a statutory body which is responsible for the telecommunications and radiocommunications regulation, radiofrequency spectrum planning and management, and ICT industry development in Brunei Darussalam.

RELATED ARTICLE

Subscribe for our newsletter!

Fields marked with an * are required

COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019